E-commerce

  Alt tags: The Alt tag contains the alternative text for an image or visual on a webpage. It is one of the fields that can be filled in the HTML code , and enable you to add description of a picture or video if it is not properly displayed on the screen.  It is very important to note that the alt tag carries weight in terms of organic search engine rankings, as it enables search engines to identify the content that should be displayed. By optimising the alt tags of your image/visuals on your website, search engines will understand that your image is relevant and logically in relation to the keyword used. Alt tags role in SEO: Alt tags provide context to what an image is displaying, informing search engine crawlers and allowing them to index an image correctly. However, not only do alt tags help search engine crawlers, not setting alt tags for your images can have detrimental effect on ranking of your web pages. Title Tags: A title tag is a HTML element that specifies the tit...

 Product Pages Here, in this blog we will see different types of product pages and will mention the key takeaways from them. 1) Apple Key Takeaways: Include Vibrant Colors Make use of smooth animations Exhibit eye-catching imagery Use Statistics Offer comparisons List features and benefits 2) Amazon Key Takeaways: Add loads of content  Answer any objections the consumer might have Make use of video Exhibit images of product variations Outline technical specifications Flaunt customer reviews Include product comparisons List personalisation and recommend products Display image of product in use 3) Scribblers: Key Takeaways: Accentuate the products  imagery is important Make it Interactive Add accompanying content List features and benefits Outline delivery information  Display customer reviews 4) Filippo Loreti: Key Takeaways: Utilise white space Include product description Make use of video  Display the price and basket clearly Build consumer trust Offer incentiv...

 4P's Of Marketing 4P's of Marketing The four key considerations that must be thoughtfully considered and wisely implemented in order to successfully market your product or service. These four key considerations are known as 4P's Of Marketing: Product Price  Place  Promotion We will get into details with each and every single one of them  1) Product: Creating a marketing campaign starts with an understanding of the product itself. Who needs it, and why? What does it do that makes it unique in the market space. Perhaps it is the new thing altogether and is soo compelling in its design or function that consumer will have to have it when they see it.  The job of the marketer is to define the product and its qualities and introduce it to the customer. The type of product also dictates in part how much will it costs, where it should be placed and how it should be promoted. 2) Price: Price is the amount that consumers will be willing to pay for a product. Marketers mu...

  Documentation of creating your Wix Website Contact form Contact Us form A contact us form is very important when running an online E-commerce business store, especially when it is based on Business-to-consumer model. It helps the customer to reach out to the business with their queries and have a one-to-one conversations for their problem solving. I also approached it with the same mindset to have as many details of the customer put in so it is hassle free. First of all, I placed my Business credentials on the contact form just to gain the trust of the customer. Then, on the right hand side you can see all the necessary input boxes have been put there for the customer. We have the Name, Address, E-mail, Phone, Subject and Message box.   Another pop-up button named as Let's Chat!, is also placed which can also enable the customer to talk to our support.

  About Brands Stories The two brands that I am going to discuss today are: AliExpress Amazon AliExpress: We all know about aliexpress as a prominent E-commerce business website, but we not everyone else knows about the rich history of aliexpress, how it came into being, who was the pioneer, how it changed the E-commerce business as of today. We will tap into all of this here. Behind aliexpress is alibaba , and behind alibaba is Jack Ma .  Jack Ma was born in Hangzhou, China, in 1964. Jack went to USA as an interpreter for Chinese company while he was a full time teacher in a university, earning a little extra on the side. In 1999 , Ma quit his job and went back to Hangzhou to create alibaba with 17 of his friends. Alibaba wasn't only one website, its business group run by Ma offering a variety of services, and among those services was AliExpress, an E-commerce business website that revolutionized the business-to-consumer vertical. Amazon: Amazon was founded by Jeff Bezos on ...

 The progress of my E-commerce Website "MAH Apparel" is given below Setting up my Dashboard in Wix.com Setting up the homepage of the website Customizing each product on the website manually from the dashboard Finalising the 1st catalogue of T-shirts in the homepage slider Making an About us page Developing a Contact us page for smoother work process