Essential features of an E-commerce website (Blog#03)
Essential features of an E-commerce Website
1) Mobile compatibility:
The design of the website should be user friendly with all types of operating systems which include desktops, laptops and most importantly mobile phones.
2) Shopping cart:
Having a shopping cart tool in your arsenal in E-commerce website really helps the customer with the product handling
3) Payment Gateway Integrations:
If a payment gateway is user friendly and is smooth with the transactions then the customer to business interaction becomes more effortless
4) User-friendly navigation
It is necessary that the website should be user friendly. A more interactive and prominent website is more likely to do well for the business
5) Customer Login
A customer login can be used to interact and monitor the customer's activity
6) Wishlist
A wish list is a feature that allows the customer to save any product they want to buy in the future or get notified if there is an on going promotion for the items in their wish list.
7) Social Media Sharing
A strong running business must have strong social media presence. The consumers often tend to go to the social media platforms of business before they decide to purchase any product from the business
8) Search Bar
A search bar is a must have in the E-commerce website. User just can not go exploring the whole website to find their desired product.
9) Return and Exchange policy
A reputable business must be transparent on how to exchange and refund a product given that there is some mismanagement from the business side
10) Product category page with filter
These both pages are very significant for the website:
- Product category pages
- Product information pages
11) Product page with multiple views
The product page must have different view angles on the product, such as, angles with hover-zoom, 360 views, etc.
12) Check out a page with a discount coupon
Coupon codes must be generated at the check out pages for the consumers for exclusive discounts
13) Order Tracking
These days orders get delayed a lot due to shipping issues. Order tracking must be added for the customer to see the real time status of their order.
14) Shipping Information
Shipping information should be quite clear on the website. A bad shipping partner may result in the bad reputation of the whole business.
15) Order Management
Order management solves the problem of planning, configuration, pricing and fulfillment of orders
16) Product Analysis
Transform data from your E-commerce platform into actionable insights that helps you manage inventory, make pricing decisions, understand seasonal buying trends and increase your bottom line
17) Inventory Management
Inventory management helps you to manage and keep track of your inventory so that you can channelize them accordingly and deliver to the customers accordingly
18) New Arrivals
These days customers are not precisely looking for just discounts and promotion but they look for new trends. So, a dedicated webpage for new arrivals must be optimized
19) Chatbots
Chatbots allow businesses to interact with their users and potential customers on a real time basis
20) SEO friendly URL
An SEO friendly url helps:
- Visitors to remember the name and web address
- Describe the page to search engines
21) Website Loading Speed
In this fast paced era, no one has time to sit and wait for a website to load. A responsive and user friendly website is strongly required for any business to flourish.
22) Security feature like https secure
Businesses must show security seals near the fields where they enter their credit card information
23) Google analytics Integration
This helps track and report the traffic on your website.
24) Bulk Product Upload, Bulk Edit
This helps save many man-hours, also help to reduce the effort on this process.
25) Bulk E-mail and Bulk SMS direct
With the help of bulk email and bulk sms, we can broadcast same message to many consumers out there. Which can subsequently result in more sales.
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