What is SEO? and how is SEO used? (Blog#08)

-

SEO (Search Engine Optimization)

What is SEO?

SEO stands Search Engine Optimization. It is a practice of growing a website's traffic from organic search results. It involves things like keyword research, content creation, link building and technical audits. 

There are mainly 4 types of SEO:
  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Local SEO

How Does SEO Work?

Search engine optimization is an integral part of digital marketing and content marketing and it must be given the attention it deserves no matter what your digital marketing tactics are.

SEO works by making certain changes to your website design and content that can make your website more attractive to a search engine. Google's algorithm looks at hundreds of ranking factors when deciding which websites to present in the search results and in what order. It is impossible for the user to change their website to account every single time but there are several practices which can be followed.

SEO process

References:

[1] ahrefs. 2022, August 31. Search Engine Optimization [Online]. Available: https://ahrefs.com/seo.

[2] Anthony Milia, M. M. 2021, Ocotber 6. Understanding the 4 Types of SEO & SEO Tools To Use [Online]. Available: https://miliamarketing.com/understanding-the-4-types-of-seo-and-how-best-to-implement-each-one/#the-four-4-different-types-of-seo.

[3] Sherman, L. M. 2020, September 4. What is SEO and How It Works for Small Businesses in 2022 [Online]. Available: https://www.lyfemarketing.com/blog/what-is-seo-and-how-it-works/#:~:text=How%20Does%20SEO%20Work%3F,the%20search%20engine%20results%20page.


Comments

Post a Comment

Popular posts from this blog

Documentation of progress in website development (Using Wix): Post should cover signification milestones in development process (Blog#15)

-
Image
 The progress of my E-commerce Website "MAH Apparel" is given below Setting up my Dashboard in Wix.com Setting up the homepage of the website Customizing each product on the website manually from the dashboard Finalising the 1st catalogue of T-shirts in the homepage slider Making an About us page Developing a Contact us page for smoother work process
Read more

Research about SDLC, discussing its methodolgy, benefits and key stages. Comment on activities your have conducted during your website development (Blog#21)

-
Image
  What is SDLC? Software is a complex product developed and delivered through a series of steps. All development begins the same way: software, like all products, starts as an idea. The idea becomes a document and maybe a prototype and will exist in a few forms before getting into the hands of an actual user. Whether a document, diagram or working software, the output created in one step becomes the input to the next step. Eventually, the development team delivers the software to the consumer. We call this sequence the Software Development LifeCycle (SDLC). Methodology of SDLC: The process of software development is never ending. The first release of a software application is rarely " finished "; there are always more features and bug fixes. After deploying your code, you continuously receive reports from the users, and through error monitoring and crash reporting . These issues become new features, bug fixes and improvements to your product.  Benefits of SDLC: SDLC achieves ...
Read more

Research what Alt Tags and title tags are in HTML, and discuss how they improve SEO for your E-commerce website (Blog#18)

-
  Alt tags: The Alt tag contains the alternative text for an image or visual on a webpage. It is one of the fields that can be filled in the HTML code , and enable you to add description of a picture or video if it is not properly displayed on the screen.  It is very important to note that the alt tag carries weight in terms of organic search engine rankings, as it enables search engines to identify the content that should be displayed. By optimising the alt tags of your image/visuals on your website, search engines will understand that your image is relevant and logically in relation to the keyword used. Alt tags role in SEO: Alt tags provide context to what an image is displaying, informing search engine crawlers and allowing them to index an image correctly. However, not only do alt tags help search engine crawlers, not setting alt tags for your images can have detrimental effect on ranking of your web pages. Title Tags: A title tag is a HTML element that specifies the tit...
Read more