E-commerce

  SEO Metatags Advantages of Metatags Metatags are important because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings. Metatags are an important part of a solid SEO strategy.  Many of these metatags, such as the title tags and the meta description length, will impact how relevant your site appears in SERPs. When users receive their list of results, they will see your site title and a short description of your content-the meta description.  Users scan this information to see if they should click on a particular result. Including your main keyword naturally in these sections can boost your apparent relevance on the SERP, increasing your click-through rate. Since your SEO title tag also appears in the tab for your webpage, when users have multiple pages open, this title can help entice the user to click back...

  Metatags: Definition: Metatags are snippets of text that describes a page's content; metatags do not appear on the page itself, but only in the page's source code. Metatags are essentially little content descriptors that tell search engine what the webpage is about.  The only difference between tags you can see (on a blog spot, say) and tags you can not see is location: metatags only exist in HTML, usually at the "head" of the page, so are only visible to the search engines (and people who know where to look). The "meta" stands for metadata which is kind of data these tags provide - data about the data on your page. Analysis: Title tag Meta description Robots Metatag Canonical Tag Header tag References: [1]   Wordstream. 2022, August 31. Meta Tags – How Google Meta Tags Impact SEO [Online]. Available: https://www.wordstream.com/meta-tags. [2]   Litsa, T. 2018, April 4. A quick and easy guide to meta tags in SEO [Online]. Available: https://www.searchengin...

SEO (Search Engine Optimization) What is SEO? SEO stands Search Engine Optimization. It is a practice of growing a website's traffic from organic search results. It involves things like keyword research, content creation, link building and technical audits.  There are mainly 4 types of SEO: On-page SEO Off-page SEO Technical SEO Local SEO How Does SEO Work? Search engine optimization is an integral part of digital marketing and content marketing and it must be given the attention it deserves no matter what your digital marketing tactics are. SEO works by making certain changes to your website design and content that can make your website more attractive to a search engine. Google's algorithm looks at hundreds of ranking factors when deciding which websites to present in the search results and in what order. It is impossible for the user to change their website to account every single time but there are several practices which can be followed. SEO process References: [1]   ahre...

World Wide Web (WWW) Invention of WWW: Tim-Berners Lee , a British scientist , invented the world wide web in 1989 , while working at the CERN. The web was originally conceived and developed to meet the demand for automated information sharing between scientists in universities institutes around the world.  Documents and downloadable media are made available to the network through web servers and can be accessed by the programs such as web browsers. Servers and resources on the world wide web are located through character strings called Uniform Resource Locaters (URLs). The original and still very common document type is HyperText Markup Language (HTML).  Web navigation or Web surfing , is the common practice of following hyperlinks (embedded URLs) across multiple websites. Web applications are web pages that function as application software. The information in the web is transferred across the internet using the HyperText Transfer Protocol (HTTP).  The Web was origi...

  The two E-commerce websites we are looking into in this blog are aliexpress.com  and amazon.com . Amazon.com This is how homepage of amazon looks like: Homepage of amazon.com As, we can see right off the bat on the homepage there is main logo of the company top left, which signifies the brand. Then next to it is the search bar, as we can notice the search bar has quite a significant size and can be seen prominently on the top. This is very important for the user to find their desired product. Then, as we can see there is location  bar provided to optimize the experience. Then, we can see the language option which is quite useful because it provides a larger horizon to the company. We have a user sign in which we discussed earlier is very useful in analyzing the traffic.  The most important feature that they have provided here is Returns and Orders.  Usually this type of button is found in the bottom of the webpage but to provide on the first look is significa...

  Different programming languages used in developing E-commerce Websites E-commerce is continually growing and evolving in popularity mainly because of its vast features and increasing benefits. By using one of the top programming languages to create an e-commerce website, you can easily sell to consumers and make the desired revenue. However, building an e-commerce website is not an easy task. There is a dire need to choose a right platform, content management systems, hosted solutions, and many more. One of the biggest choice we need to make is the correct programming language  for the e-commerce website. There are many languages which are available in web development, we will discuss the most important ones here. 1) Java: One of the most popular programming languages is Java. It is a high level, object oriented language that offers high performance and security. With Java, user can easily create liable and productive e-commerce webstores with a friendly interface. This is a...

  Advantages and Disadvantages of E-commerce [1] Advantages of E-commerce: 1) A Larger Market: E-commerce enables consumer to explore all across the country and overseas worldwide for their desired product. Customers are able to make any purchase anywhere, anyplace and at anytime 2) Customer Insights: E-commerce helps businesses to track the traffic and consumer's entire entire user journey for getting insights into the keywords, marketing message, user experience, pricing strategy, and much more. All this is achievable through PPC, SEO, ads, etc. 3) Supply and Demand to Customer Trends: Businesses operating on e-commerce are ahead of the game when it comes to supplying new trends to the consumer on fast paced time.  4) Lower Cost: Setting up an e-commerce business in today's world is way more cheaper than setting up a physical location. Businesses can actually be started without the budget going skyrocket. 5) More Opportunity for Selling: A physical business can give out a li...

  Essential features of an E-commerce Website The essential features of an E-commerce website are explained below: 1) Mobile compatibility: The design of the website should be user friendly with all types of operating systems which include desktops, laptops and most importantly mobile phones. 2) Shopping cart: Having a shopping cart tool in your arsenal in E-commerce website really helps the customer with the product handling 3) Payment Gateway Integrations: If a payment gateway is user friendly and is smooth with the transactions then the customer to business interaction becomes more effortless 4) User-friendly navigation It is necessary that the website should be user friendly. A more interactive and prominent website is more likely to do well for the business 5) Customer Login A customer login can be used to interact and monitor the customer's activity 6) Wishlist A wish list is a feature that allows the customer to save any product they want to buy in the future or get notified...

  What is an E-commerce website? To fully understand what an E-commerce website is, we also have to look what a non E-commerce website (Informational website) is. There are mainly two types of websites users access across the internet.  Informational Website: An informational website basically provides information about any given business or product and its services. All the sufficient information about the business and their every piece of information can be found on these informational websites.  The main purpose of these websites is to showcase their services and bring traffic to their website to engage more target audience but all the transactions take place offline. The most prominent example  of informational websites is  blogger.com E-Commerce Website: On the other hand, E-commerce websites actually provides the means for the consumer to actually buy the products and services provided by the said business online. E-commerce websites are specifically desig...

 Hello there, I warmly welcome you to my E-commerce blogs. You will find a specific niche type of content here. Before I tell you guys more insights of my blogs. Let me introduce myself to you people. My name is Muhammad Ameer Hamza.  Hi! This is me, pleasure to meet you!  I was born and raised in Pakistan . My home city is Sialkot , which is quite famous for making sports products especially footballs for FIFA each year and also quite reputable in manufacturing of surgical instruments. I have always been a passionate person towards anything I do in my life.  Mainly I am a major fan of basketball, I have been playing this sport as long as I can remember. The urge of educational hunger has led me to the gates of De Montfort University . As a part generation Z, I have always been a student of technological world of computers and the ideologies behind designing everything, so to get an opportunity to study computer science here at De Montfort was truly a dream come true...